Maybe it was the nine-iron that Elin Woods lovingly planted into the side of Tiger’s Jeep as her world-famous husband tried to flee the scene that made me realize that women and men view golf quite differently.
As Tiger Woods’ fall from grace parlayed into his disappearance from televised golf tournaments, public interest in golf fell as well. Couple that with the fact that women currently make up little more than 20% of all golfers, and you can see that golf has a P.R. problem—and just maybe an opportunity.
With women’s participation in golf being so low, you can come to one of several conclusions…ranging from “Meh. If women really wanted to golf, they would. Who has time for any sport that takes hours to complete?” to “What if women took control of this sport that is in dire need of a makeover, and made it their own?”
Women, I’m talking to you—if you have EVER thought about getting involved in a sport that is healthy, fun, challenging, social, and something you can do while drinking, have I got the sport for you.
HERE ARE FOUR RANDOM THINGS THAT MIGHT MAKE YOU CONSIDER PICKING UP A SET OF CLUBS…
If there was ever a sport that gives women an advantage, it’s golf. So much so, that at times, the women’s tees can give women an extreme advantage over men. Because of the placement of many women’s tees, men would win more golf scrambles if it occurred to them to put a woman on their team.
If you’re looking for a sport that you and your significant other can enjoy together without either one of you wanting to kill each other at the end of the round, this is your lucky day because in golf, you’re technically not playing each other—you’re trying to best your low score.
Golf can fit into your schedule AND your lifestyle. If you’re anything like me, nine holes is all you have the time and patience for. I can do eighteen, I just don’t want to. Golf is the perfect sport because you can make it a social thing with friends, a networking outing with clients or simply embrace the tranquility of what golf has to offer by going out on your own.
You can grow old doing this. There’s a reason why a lot of old people golf… because they can! Golf is more about finesse than strength, and a sport that you can take up at ANY age. There are wonderful female golf instructors in the area. Call one and give it a try!
And then there are the perks of golf—nice apparel, cool gadgets and cup holders on golf carts. Just remember… Golf bags come in a multitude of colors. Don’t limit yourself to pink just because a man in the design department at Callaway thinks women can’t possibly want a blue, black or orange bag.
Heidi McCrary is a writer and co-owner of Ad Shop, etc. – a boutique advertising agency offering fullservice and a lá carte marketing services to local businesses. Contact Heidi at firstname.lastname@example.org and on Facebook at adshopetc.